ICR EXCEL - Adult Omnibus Survey
Use ICR EXCEL—the research tool hundreds of companies choose to get the information they need.
Get quick, reliable data on marketing, public policy or social issues. Collect topical, snapshot information. Get a quick read of consumers for new business development.
Conduct an incidence check for research development or for RFP input. Do ad hoc custom research for new projects or ongoing tracking studies. Test advertising awareness or recall. Learn awareness, trial and usage of a product or service. Evaluate a name or new product concept. Discover a user profile. Whatever you want to learn, ICR EXCEL can help you get the information you need to make smart decisions.
ICR EXCEL gives you:
- True independent samples week to week
- Better representation and greater accuracy
- Topline data the day after interviewing stops
- Full tabs a day or two after interviewing stops or sooner upon request
- Broad subject matter application
- Research project versatility—from one-time studies to long-term tracking
- Quality data—generated using computer-based interviewing, sample generation and control
Sample design consists of:
- A minimum of 1,000 interviews, half male and half female, twice weekly
- A fully replicated, stratified, single-stage, random-digit-dialing sample of households
- Telephone numbers computer-generated loaded into online sample files accessed directly by the computer system
- Single respondents randomly selected using a computerized procedure based on “Last Birthday Method”
The sample control and field period involves:
- Interviews conducted over a 5-day period, weekdays and weekends
- A minimum of 3 attempts on 3 different days
- Computerized call control using result codes to ensure future callbacks or removal from sample file
Questionnaire design consists of:
- A series of inserts that range from 1 to 20 or more questions
- Transitional introductions to each section to ensure complete respondent understanding
- Consistent wording
- Random placement of each set of questions
- Computer control of questionnaire administration, automatic skip pattern handling, response editing and more
- Efficient handling of closed-end responses
- Time-coding for open-end responses
Respondent demographic and classification data includes:
- Respondent demographics
- Household characteristics including:
- Age
- Income
- Sex
- Own or rent home
- Level of education
- Household size and composition
- Employment status
- Number of telephone numbers
- Race
- Marital status
- Political affiliation
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Geographic information including:
- Census region and division
- State and county code
- MSA/PMSA
- ADI
- County size designation
- Metropolitan status code (center city of metro area, center
city county of metro area, county MSA, non-central city county of metro area or non-metropolitan county
ICR EXCEL additional features include:
- Open-end coding submissions for client approval a few days after interview completion
- Tabulation of open-end responses scheduled following client approval of codes and code frames
- Nationally representative and projectable estimates of the adult population 18 years of age or older
- A weighting process that takes into account the disproportionate probabilities of household selection due to the number of separate telephone lines and the probability associated with random selection of an individual household member
- A post-sampling stratification and balance by key demographics such as age, sex, region and education
Scheduling for ICR EXCEL is as follows:
- Closing for questions—Tuesday and Thursday
- Interviewing—Wednesday through Sunday and Friday through Tuesday
- Top-line results—Monday and Wednesday
- Standard tabs completed—Tuesday and Thursday
- Custom banner tabs completed—Wednesday and Friday
- Open-end tabs completed—The following Tuesday and the following Thursday
The standard tabulations for a project include each client’s questions cross-tabulated by the standard banner. All demographic tables are also included. Significance testing is performed on the cross-tabs at no additional cost. The raw data can also be provided for a minimal charge.
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