At ICR, we have first-hand experience with business decision-making process and know the best ways to connect with business decision-makers and decision-influencers. We understand the language of business. This allows us to design and conduct a variety of effective research programs to support B2B products and services.

Our work includes research:

• Among large cap, middle market and small cap businesses including SOHO's (Small Offices/Home Offices) and sole proprietorships.
• Among virtually all types of professionals:
• Financial (CFO's, Banking Executives, Brokers, Risk Managers)
• IT (CIO's, IT Managers, Software/Hardware Decision-makers)
• Marketing/Advertising Executives
• HR Managers/Benefit Managers
• General Management (CEO's and Administrators)
• Attorneys
• Physicians
• Across a myriad of industries, for example:

• Manufacturing
• Finance
• Insurance
• Utilities
• Technology
• Telecommunications
• Retail
• Professional Services
• Healthcare
• Education
• Our strengths in this type of work include:
• Our experience in conducting these studies, and
• Our specially-trained executive level interviewing staff.