The future belongs to companies that best understand their customers and deliver on the promise to meet customers' needs. At ICR, we specialize in identifying what it takes to help manufacturers and retailers understand exactly what their customers think of their products and services.

We regularly conduct research for Fortune 500 companies. A partial list of industries we've helped include:

• Food
• Beverages and Alcoholic Beverages
• Restaurants, Fast Food, and Convenience Stores
• Personal Care
• Apparel
• Tobacco
• Home Care

 

Our work over the past 25 years includes helping manufacturers and retailers find out:

• Their level of brand recognition with customers and prospects,
• What their customers think about products and services,
• How loyal their customers are to the brand,
• How products measure up against competition,
• Whether advertising has elevated recognition of a product or service, and
• What their image is relative to what they want to project to the market.