ICR's Financial Services research expertise combines our 25 year heritage in market research. We have provided marketing research services and counsel to, among others, 10 of the top 40 financial institutions worldwide.

Our financial partners include:

Retail and Commercial Banking Payment Companies Brokerages and Investment Firms Insurers and Re-insurers Retirement Services

Mortgage Lenders Accountants and Financial Service Consultants Government Regulatory Agencies

The current financial services environment faces increasing complex challenges and opportunities, both domestically and internationally. We've been monitoring and shaping the latest sectoral developments and trends, through both our custom and omnibus research solutions, and addressing the issues you may be facing, including:

Commoditization and the need for brand and product differentiation Emerging market opportunities Price pressure Impact of new technology Consumer disassociation and the need for brand and product affinity

Consolidation and increasing competition Increased regulatory pressure Market fragmentation Empowerment of consumers Sophisticated commercial/ institutional customer needs

Through our broad knowledge of evolving best practices and dedicated team of researchers within the sector, we offer breakthrough finance research and marketing solutions in areas such as:

Product Development and Optimization Ad and Brand Strategy Pricing

Communications Market Opportunity Exploration Satisfaction and Loyalty Management Public Opinion and Relations Polling

In addition, ICR specializes in hard-to-reach audiences and getting insights unique to the financial services sector:

Delinquent, Pre-Foreclosure and Foreclosure Consumers Affluent and High Net-Worth Individuals Financial Intermediaries, including Brokers, Agents, Producers and Distributors - both Independent and Dedicated

Benefits Administrators Client and Competitor Customers Business Users and Owners across Micro, Small, Medium and Large Organizations Businesses Decision Makers

For more details on our financial services research please contact:

Neil Modi
Senior Vice President, Financial Services Group
info-nmodi@icrsurvey.com
Tel: 484-840-4300