At ICR, we conduct many studies in the area of healthcare each year. Some of these research programs focus on consumers and their attitudes toward healthcare in general and health insurance in particular. Other studies concentrate on employers, group health benefit plans and topics such as managed care.

Our healthcare services experience includes:

• Providing strategic and tactical solutions on behalf of a broad mix of clients:
  • Insurers and healthcare providers
  • Consultants
  • Employers
  • Foundations
  • Associations
• Strategic Research:
• Customer/Member Satisfaction
• Segmentation
• Pricing
• Concept Tests
• Database Development
• Tactical Research:
• Awareness and Attitudes
• Lost Customer Analysis
• Types of Respondents:
• Consumers
• Customers/Members
• Employers (large and small businesses)
• HR Executives
• Benefit Managers
• Brokers