The entertainment industry in particular has come to rely heavily on the use of market research to create projects with mass appeal. At ICR, we conduct research to determine the hot buttons in product development and marketing.

Our partners in the industry include companies from each of the following areas:

• Entertainment
• Publishing
• Newspapers
• Broadcast and cable content providers
• Press-related businesses from:
• Theme parks
• Cable channels
• Video production companies
• Entertainment networks