ICR Pharmaceutical Division can help you maximize penetration of your brand into its market. We have the knowledge and experience to help you better understand and overcome the barriers your brand faces.

 

Questions you need addressed:

• Understanding the dynamics of a new therapeutic area
• Evaluating physician thoughts about a novel mechanism of action
• Evaluating the market potential for an in-licensing opportunity
• Assessing the perceptions of currently-marketed brands and uncovering unique positioning for your product
• Uncovering the rational and the emotional connections between prescribers and your brand
• Identifying which physicians are more likely or less likely to prescribe your brand and why
• Creating optimal promotional messages to communicate the advantages of your brand
• Tracking awareness, trial, and repeat usage of your brand and its competitors
• Calculating Return on Investment (ROI) on promotional efforts in order to focus on more profitable media choices
• Finding unmet medical needs, whether in the US or in any other country
• Evaluating actual patient medical records to determine exactly how your brand (or your competitor's) is being used and with what outcomes

Audiences you need to reach:

• Prescribers of your brand (physicians, nurse practitioners, physician assistants, surgeons, etc.)
• Non-prescribers of your brand
• Key opinion leaders
• Managed care payors
• Patients and care-givers
• Ethnic populations
• Low incidence populations
• Auxiliary health care providers (NP, PA, nurse midwives, RN, etc.)
• Pharmacists (retail, hospital, managed care)
• Hospital formulary committees

Your research needs will benefit from our advanced analytic capabilities:

• Cluster and factor analysis
• Benefit segmentation
• Trade-off analysis
• Pricing research
• Message mapping
• Perceptual mapping
• Thurstone scaling
• Return on Loyalty

Which therapeutic areas do you need expertise in?

• Hematology / Oncology
• Anti-virals
• Anti-bacterials
• Anti-fungals
• Cardiovascular
• Dermatology
• Medical (e.g., psoriasis)
• Cosmetic (e.g., wrinkles, alopeci)
• Psychiatric
• Other CNS (e.g., Parkinson's, ADHD, Alzheimer's epilepsy, stroke)
• Endocrinology
• Diabetology
• Musculo-skeletal disorders
• Genito-urinary
• Athritides
• Gastrointestinal
• Monoclonal antibodies
• Opioids
• Vaccines
• Surgery (general, plastic, orthopedic, etc.)

What about medical devices? We know about:

• Wound closure
• Scanners / medical imaging (nuclear medicine, MRI, CAT, PET)
• Contrast agents
• Replacement joints
• Stents
• Home medical monitoring devices

Are you involved in over the counter health products, like:

• Analgesics
• Cough / cold
• Distribution channels
• Consumer advertising