White Papers

• Focus on Consumers: Research Supporting the Conversion from Prescription to OTC Status (September, 2006) Edward J. Hass, Ph.D.
• Interviewing in The Face of Disaster - A Survey of Hurricane Katrina Evacuees presented at the May, 2006 AAPOR Annual Conference by The Henry J. Kaiser Foundation, The Washington Post and ICR's Melissa Herrmann and Lori Robbins
• Understand Consumer Motivations with Strategic Motivational Research by Turner Price
• Reporting Hispanics Based On Language presented at the May, 2006 AAPOR Annual Conference by Melissa Herrmann, Jennifer Schmidt and Lori Robbins
• Finding Converts: Who Becomes a Refusal Conversion presented at the May, 2006 AAPOR Annual Conference by David Dutwin, Ph.D. and Melissa Herrmann
• ICR Report: Growth of Multiple Cell Phone Ownership Within Households (April, 2006) by Barry Goodstadt, Ph.D.
• Discrete Choice Modeling: Analyzing & Predicting Consumer Decision-Making (February, 2006) by Steve Ballou, Ph.D. and Ed Hass, Ph.D.
• Developing Customer Insight: The Determination of Customer Preference (December, 2005) by Steve Ballou, Ph.D.
• Why Customer Satisfaction and Loyalty Research is Important (December, 2005) by Joe Jennings
• Four Calls or Less - A Dispositional Model of Pre-Election Polls (From Public Opinion Pros, November 2005) by David Dutwin, Ph.D. and Melissa Herrmann
• An Overview of Market Segmentation: Why You Should Consider It (November, 2005) by Ed Hass, Ph.D.
• Tips On Using Market Research for Public Relations (November, 2005) by Gregory Kohs
• The Differences Between Social Science and Traditional Market Research (November, 2005) By David Dutwin, Ph.D.
• The Promises and Pitfalls in Surveying Hispanics (November, 2005) By David Dutwin, Ph.D.
• Adjusting Marketing Research Approaches To Meet Pharmaceutical Industry Challenges (November, 2005) By Ed Hass, Ph.D.
• US Hispanics In-home Technology Slide Presentation (September, 2005)
• Teen Spending Study Slide Presentation (August, 2005)

Other Resources for Researchers

• Sampling Tolerance Charts
  Sampling Tolerance for survey percentages and Sampling Tolerances when comparing two samples.
• US Census "Statistics in Brief"
  A supplement to the Statistical Abstract of the United States and presents national summary data and state population estimates.

http://www.census.gov/compendia/statab/brief.html
• US and World Demographics
  Provides information collected from the federal government relating to social statistics.
http://www.whitehouse.gov/fsbr/demography.html