CLINTON VOTED MOST LIKELY TO KEEP HER NEW YEARS RESOLUTION

CLINTON ALSO VOTED AS CANDIDATE MOST FUN AT A NEW YEARS KARAOKE PARTY

FINDS LADIES HOME JOURNAL NATIONAL SURVEY

December 26, 2007
(New York, NY) Hillary Clintons campaign to be seen as reliable, warm and likable appears to be working, according to a new national survey by Ladies Home Journal. One-fourth (24 percent) of Americans chose Hillary Clinton as the presidential candidate from either party who would be the most fun to bring to a New Years karaoke party. Clinton also took the top spot, with 21 percent of respondents, citing her as the candidate most likely most likely to keep her New Years resolution.

Barack Obama placed second, at 15 percent, as the most fun party-goer, and second for most likely to keep his resolution (13 percent).

No Republican shows up on either list till a distant third place, with Rudy Guiliani getting the nod for a New Years party invite (8 percent). As for sticking to a New Years resolution, Mitt Romney and Mike Huckabee were tied for third with a mere 4 percent.

The survey, conducted by International Communications Research (ICR) for Ladies Home Journal, used a nationally representative telephone sample; 1,009 randomly selected adults were polled during the period of December 14 to December 18.

Following is a ranked list of candidates voted most fun to bring to a New Years karaoke party according to this Ladies Home Journal survey:

• Hillary Clinton, 24%
• Barack Obama, 15%
• Rudy Giuliani, 8% (highest rated Republican)
• All other candidates were mentioned by fewer than 3% of respondents
• None, 11%

 Clinton was carried to the top of the party list largely by women, who mentioned her significantly more than men did (28%); she was also helped by younger adults age 18 to 34 (32%) and those without a college degree (26%). Within political party lines, Clinton ranked first among Democrats and Independents (33% and 26%) with both groups being significantly more likely to mention her than were Republicans (16%) as their choice for a fun party goer.

Rudy Giuliani was mentioned most frequently by Republicans (18%), but only a mere 3 percent of Democrats and 5 percent of Independents chose the former Mayor as a fun party goer.

Republicans were nearly as likely to choose Senator Clinton as their party goer preference. Clinton finished second among Republican respondents with 16 percent naming her, while Obama finished third among Republicans at 11 percent. No other candidate from any party was mentioned by more than 5 percent of Republicans.

I would say that Senator Clintons placement as the winner of both very different questions is a triumph for her campaign strategy, says Diane Salvatore, Editor in Chief of Ladies Home Journal. Judging exclusively by the resolution question, its safe to speculate that she has maintained her credibility factor, but by winning the karaoke questionthe bigger surpriseits clear that she has made progress on her warm and fuzzy factor. Allowing herself to smile, laugh and joke more on the campaign trail seems to have translated into more likeability with voters.

 Also surprising, remarks Salvatore, is Governor Huckabees relatively weak showing on both questions, particularly given his surge in Iowa caucus polling, as well as the generally high marks he gets for being warm and funny, and a straight shooter.

 Bottom line, however, says Salvatore, Democrats seem to own New Years Eve.

 Following is a ranked list of candidates voted most likely to keep his/her New Years resolution:

• Hillary Clinton, 21%
• Barack Obama, 13%
• Mitt Romney and Mike Huckabee, tied at 4%
• None, 16%

Clinton was significantly more likely to be chosen to carry forth a New Years resolution by Democrats and Independents (37% and 20%) and finished first among both groups. She was also mentioned significantly more often among Blacks (43%) than Whites (18%).

Romney, Huckabee and John McCain were significantly more likely to be mentioned by Republicans (11%, 9% and 8%) than by either Democrats or Independents. They finished first, second and third respectively among Republicans.

These findings are based on a telephone sample of 1,009 adults using ICRs EXCEL omnibus. The margin of error around this sample of 1,009 is +/- 3.1% at a 95% level of confidence.

For more Ladies Home Journal survey results, please visit www.LHJ.com.